BRITA is internationally renowned for its expertise in the field of drinking water optimisation. This family Company discovered a niche in the market and invented the water filter jug almost 50 years ago. This laid the cornerstone for its successful development, created a market, and expanded this consistently throughout the world. Enjoy cleaner, clearer, great tasting BRITA water for hot and cold drinks and for preparing food. BRITA also helps protect your domestic appliances against limescale build up.